Ichiban
Sushi & Thai Restaurant

Ichiban restaurant blends the classical Japanese art of sushi making with the zesty fresh flavors of the Meso-American Southwest. One of the main objectives was to create a modern logo that was colorful and fun. The new visual design system implements a handwritten logotype font with a vibrant color palette to provide the brand with a more modern feel. Each one of the colors in the logo represents a type of food the restaurant offers on its menu (Japanese, Thai, and Chinese).