Voltacite is a custom package design that examines issues of design sustainability in the industry. The logo, with a small switch in the letter T, creates a memorable, modern, appropriate look for the battery industry. The logotype and primary color palette convey energy and reliability. The high contrast between black and the other primary colors creates a clean and readable tone. The sans serif type choices add professionalism and a modern look suited to other battery companies. A simple color system helps buyers to differentiate product types.